Naturality vs supernaturality: Chanel bets on “the other beauty”

The actress Tilda Swinton is part of the current concept of beauty. The model Andrej Pejic parading with a wedding dress for Rosa Clará, the classic Bimba Bosé and her eternal ambiguity for David Delfin and now the Scottish actress for Chanel.

In this way Karl Lagerfeld continues with the essence of the Chanel house. Gabrielle Chanel stood out for being an atypical beauty of her time, with her boyish hair and her garçon look, the designer continues to be an example to follow today. Tilda Swinton fits perfectly with this type of groundbreaking and different beauty, far removed from the classic Miss Dior with Natalie Portman or Jennifer Lawrence.

The ambiguous beauty

  •  Chanel opts for an icon of timeless beauty for its Paris-Edinburgh collection. In the words of Karl Lagerfeld himself, actress Tilda Switon is unique in charisma and charm. In addition, the actress is part of those beauties with a certain asexuality such as the top Bimba Bosé.
  • At 52, the witch from The Chronicles of Narnia stars in a photo session at Château d’Ecouen, a Renaissance castle near Chantilly in France. The Scottish-inspired collection has a medieval air with tartan and wool as the predominant fabrics.
  • Its mature beauty, far from the candid beauty of Natalie Portman or the Oscar winner, Jennifer Lawrence, for which the Dior house is committed, has made the voices speak out. With this choice, the Chanel house preserves its essence of the beauty of the rare and the different, but also sends a positive message, you can be an image and icon of beauty after 50.
  • With the choice of Tilda, the aesthetic of the androgynous reappears. Women who look like men or who have that air of asexuality, that abstract concept of beauty and certainly with a contemporary touch. A perfect contradiction with the medieval air of the Chanel collection. We will have to wait until May to see the final result of Lagerfeld’s campaign, but without a doubt we see that more than ever, the spirit of the great Coco Chanel is still alive and challenging in the world of fashion.

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